Hustle & Heart is a community of fitness lovers with a caring and positive outlook on life. The brief of the project was to renovate an existing building on main road sea point to accommodate a new retail area, café, and reception and then on the first floor a cycling studio, cloakrooms, and offices. The design channels the brand colours, look, and feel of hustle & heart and promotes a space of connectivity and energy.
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Hustle & Heart embodies a vibrant community of fitness enthusiasts who embrace life with a compassionate and optimistic spirit. The essence of this project was to revitalize an existing building along the bustling main road of Sea Point, transforming it into a multifunctional hub of health. The vision included creating a dynamic space featuring a retail area, café, and welcoming reception on the ground floor, while the upper level was designed to house a state-of-the-art cycling studio, spacious cloakrooms, and functional offices.
In alignment with the principles of Hustle & Heart, the design concept seamlessly integrates the brand’s distinctive colours, aesthetics, and character throughout the space. By incorporating these elements, the renovated building not only reflects the identity of the community but also fosters an environment of connectivity and vitality. Each aspect of the design was carefully curated to enhance the overall experience, encouraging interaction, and promoting a sense of shared purpose among visitors and members alike.
The Team
